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Research reports

ESOMAR/WAPOR guideline on opinion polls and published surveys

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
August 15, 2014
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Citation

B.V. and B.V. (2014a, August 15). ESOMAR/WAPOR guideline on opinion polls and published surveys . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/esomar-wapor-guideline-on-opinion-polls-and-published-surveys-


Magazines

Research World (June-July 2014)

In this issue we launch the ESOMAR Global Prices Study 2014. The only global analysis of market research prices.

Catalogue: Research World 2014
Author: ESOMAR B.V.
July 15, 2014
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Citation

B.V., E. (2014a, July 15). Research World (June-July 2014). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-world-june-july-2014-


Research reports

ESOMAR/WAPOR revised guideline on opinion polls and published surveys

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
July 1, 2014
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Citation

B.V. and B.V. (2014a, July 01). ESOMAR/WAPOR revised guideline on opinion polls and published surveys . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/esomar-wapor-revised-guideline-on-opinion-polls-and-published-surveys-


Research papers

Building relationships that matter

The raison d’être of market research is to aid decision-making. Research can only have a valid contribution if we understand what the client is trying to achieve and help them set measurable objectives – this is a pre-condition to...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Grant Bird
Company: Hall & Partners
June 17, 2014
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Citation

Bird, G. (2014a, June 17). Building relationships that matter. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/building-relationships-that-matter


Research papers

Multi-device, multi-purpose, one connected consumer

AOL's multi-national research, completed in October 2013, uncovered the value of multiple screens for online content and advertising. The research was conducted among respondents in the US and Canada who own computers, tablets and smartphones....

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Cortney Henseler, Maureen Dawson, Andrew Consky
June 17, 2014
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Citation

Henseler, Dawson and Consky (2014a, June 17). Multi-device, multi-purpose, one connected consumer. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/multi-device-multi-purpose-one-connected-consumer-8315


Research papers

The zero moment of memory

This one-of-a-kind research is truly thought-provoking and may change the way you use technology. This lively presentation based on client and agency dialogue will illustrate a combination of emerging research methodologies through different...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Olga Churkina-Voigt, Nick Drew
June 17, 2014
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Citation

Churkina-Voigt and Drew (2014a, June 17). The zero moment of memory . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-zero-moment-of-memory--8317


Research papers

Usage of smartphones in shopping malls

In an era where respondents are losing interest in surveys faster than ever before, research using a mobile app is an ideal research technology for engaging with people at the point of experience. By surveying shoppers in Sweden close to the in-store...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Johanna Fyrbjörk, Carsten Andreasen
Company: Ipsos MRBI
June 17, 2014
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Citation

Fyrbjörk and Andreasen (2014a, June 17). Usage of smartphones in shopping malls. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/usage-of-smartphones-in-shopping-malls-8318


Research papers

What do wearable devices bring to market research?

Are wearable devices like Google Glass viable alternatives to mobile handsets for market research? Our emphasis is on image capture for diary and journal studies where handsets deliver a point-of-experience advantage over other methodologies, but...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Alex Johnson
Company: KANTAR TNS Malaysia
June 17, 2014
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Citation

Johnson, A. (2014a, June 17). What do wearable devices bring to market research?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/what-do-wearable-devices-bring-to-market-research--8319


Research papers

How to measure user experience

Usability is no longer enough to explain the value of interaction with technical systems. An efficient, effective and satisfactory attainment of targets is no longer sufficient to explain why certain technical systems are used, purchased and desired...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Raimund Wildner, Tim Bosenick
Company: GfK
June 17, 2014
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Citation

Wildner and Bosenick (2014a, June 17). How to measure user experience. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-to-measure-user-experience-8312